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Amazing Product = Amazing Ads

Estimated reading time: 3 minutes, 43 seconds.

Author

Hannah Brown
August 28, 2023

Hello again - it’s Hannah, back to fill in for Fraser to dissect three ads that I loved this week.

Let’s dive right in 🤿

Your Heights

As humans, we love to see the facts. Especially numerical facts. And this is why this static ad, along with a number of other reasons, has smashed it out of the park from Your Heights.

It’s an ad style we love here at Fraggell, but split-screen statics comparing your brand against one of your market competitors will always stop the scroll (you just have to make sure what you are offering is miles better than the other brand).

Your Heights has made several choices with this ad creative which has made it a satisfying advert. The use of ‘tick’ and ‘cross’ emoji’s along with the black and white ‘competitor’ side adds to the message the brand is trying to portray. But as I mentioned earlier, what caught my eye was the use of statistics from the vitamin brand (and lots of them).

Not only are the points incredibly concise but they include a ton of information that a potential consumer would want to know before trying the product out. Simplicity really is the key here. Don’t overcomplicate your ad - we just want the hard facts with some images to accompany it.

Tropicfeel

I can’t lie with this one - the main reason I spotted this ad from Tropicfeel is because it’s VERY cool. The photograph in itself is a scroll stopper and incredibly impactful on the feed. But taking a deep dive into the creative (see what I did there), the brand has been super thoughtful with this.

Firstly, there isn’t really a better way to show how and why your product works than putting it through its paces. If your product looks this good while still doing its job, then you are already sold. Of course, this ad is very target audience-specific. As a customer on the lookout for this product, stumbling across an ad that proves the product works is going to grab their attention from the get-go.

We love a good callout, but brands sometimes forget that we don’t want to be bombarded with USP’s. To capture someone’s attention, you only have a small window to do so. So being selective is imperative. Tropicfeel’s callouts are simple and helpful, adding to the static ad rather than distracting from the image. Nice work guys.

Gush Beauty

In a saturated market such as the beauty industry, it takes a lot to stand out from the crowd. If your product is unlike anything out there, you need to point that out in your ads (especially in those first few seconds).

So as a girl who loves all things makeup and skincare, this advert by Gush Beauty really stood out to me. I’ve never seen a blush like this. Highlighting its uniqueness within the scroll stopper is a foolproof way to hook someone in.

That isn’t all. The advert is incredibly satisfying through a number of creative choices by the brand. The beat of the music matches the movement, the colour palette used, and the product shown on the model. All things that may have been overlooked have been thought out and make an ad that will for sure.

If your product is distinctive, you need to play into this.

👉🏼 Watch the full advert here.

Thanks for giving Nice Ads a read this week. Fraser will be back next week for another round of ads he loved.

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