The best creative for Valentine's day?

Welcome back to Nice Ads - This week I have a few video ads to break down that you're going to love! So strap in, it’s going to be a good one.

🚨Been forwarded this email? Subscribe for yourself here

Nomisk

I’ve been seeing more of this hook recently and I love it.

“Attention boyfriends”

Why does this work so well? Because it doubles your customer base. Most female products only target women, because well it makes sense. But how many boyfriends buy their other half a gift? Almost all of them I hope.

So targeting the partners of the demographic is a great way to get more eyes and sales! Especially around valentines day 💘

It's all about thinking outside the box when it comes to advertising on social - What can you do to separate yourselves from all the competitors? Little tricks like this inside your creative are a surefire way to do just that.

One of the best things about this hook idea is that you can make it today! Just use existing UGC footage and captions or a new voiceover to include the new angle. Easy peasy. I’m expecting to see a lot of these ads this week 🤣

👉️ Watch in full here

Chewy

One of my favorite types of ad creative is the type that doesn’t feel like an ad, this from Chewy is a perfect example. We start off with a question that most dog owners ask themselves. It captures the attention of the target customer - This is the most important factor of any video ad.

After that, we have a nice little stop-motion style video of the product coming into frame and being styled, answering the question that was set up in the hook. We get a resolution. The customer gets value. Then the reward? A cute dog comes in to try out the finished product.

If you have a product that solves a problem, then why not try creative that feels organic with the value that you are giving?

Got a skincare product? “How you can stop acne this month”

Got a teeth whitening product? “How I got whiter teeth for my wedding”

All these ideas feel organic. Less sell. More value.

👉️ Watch in full here

Sponsored by AdQuick

Out-of-Home Advertising, Made Easy & Measurable

AdQuick seamlessly connects advertisers to out-of-home (OOH) media owners anywhere in the U.S. and abroad, and makes it easier than ever to plan, buy, and measure every kind of outdoor advertising –– from static billboards to hand-painted murals. If you’ve run online ads you’re used to the speed of deployment and accountability provided via analytics. AdQuick provides the same experience digital marketers are used to in the OOH space.

With AdQuick, advertisers gain immediate access to over 1,400 premium OOH media owners, can execute OOH buys 10x faster, launch OOH campaigns in as little as 48 hours, and unlock unprecedented measurability. Learn more and get started at AdQuick.com

Sunset Lamp

And talking about organic, let’s break down this advert I saw on TikTok last week for probably the most sold product on TikTok… The sunset lamp.

How do you sell a product that is generic like a lamp? Give people a list of reasons to buy, that aren’t just “It lights up my room”. Think more creatively. If you watch this video in full you’ll see the 4 reasons they give. All of them are creative and fit the target demographic perfectly, because who’s going to be buying this product? Definitely not your grandad. But maybe your 16-year-old sister. With that demographic in mind, craft the reasons around things they care about. Health, wellness, comfort, aesthetics, trends - All these things can be easily turned into a reason to buy the viral product.

Making organic-looking ad creative is all about giving people a reason to watch. People don’t watch ads. People watch videos. So go make some videos.

👉️ Watch in full here

Share Nice Ads 🚀

When you refer new readers to Nice Ads you earn points, and you can redeem those points for exclusive downloads and merch!

Here’s your unique link to share: https://www.niceads.uk/subscribe?ref=PLACEHOLDER

You currently have 0 referrals. You're only 1 away from receiving Make Better Ad Creative Today Help Sheet.

That’s all for Nice Ads this week! Thanks so much for reading, I’m excited to see you next week. In the meantime go great some ads and I’ll see you soon.

👉️ You can view all past ads in a swipe file here

Nice Recommendations & Discounts

• Fraggell - Need some new ad creative? Fraggell helps DTC brands create video ads that convert and do it in bulk ready for testing. Get 15% off today and book a call.

• Foreplay - Improve your creative workflow. Save ads, build briefs, and more. Claim a free trial here.

• AdBox - Discover high-performing video ads all in one place with Adbox. Over 4000 fast-growing brands are analyzed every week. Use code 'FRAGGELL' for $100 off

• Conversion Rate Academy - Get more sales with proven CRO training - Use code NICEADS for 50% OFF!

• Hypefury - Your personal assistant to grow & monetize your Twitter audience. Sign up today

• Pencil - Use AI to generate unlimited, winning ad creatives in no time at all. Sign up here.

• Beehiiv - The newsletter solution created by the same team that built and scaled Morning Brew to over a million subscribers. Sign up here.