Old vs New - The best creative style?

Happy New Year! Nice ads is back for 2023 and I'm super excited about what we have planned for you this year 🎉

Hopefully, you've had a nice rest, and you're ready to go full steam ahead into this new year.

Let's get rolling with this week's 3 breakdowns.

Lomi

Static ads are just as powerful right now as they were at the end of 2023, and for good reason. They have a much longer lifespan and when conversion focused, can really bring in the clicks.

One static style in particular I wanted to highlight was the New vs Old. If you have a product that solves a problem created by an old way of doing something, this style of creative is perfect for you.

Simply list out the core reasons someone should buy your product over carrying on the old way. That's it. That's the creative - Super simple right? But so effective.

Often we keep doing things one way because we don't know there's a better way - Creative like this makes the customer aware that there IS a better way. This same method works great for eco products like Wild Deodorant. Showing the consumer there is a new and better way to the X task.

The image also plays a really large part in creative like this - Making the old way look as unappealing as possible will always get you extra points and help set your product apart. A really easy concept you could create today.

Beard Club

I really wanted to talk about this advert from Beard Club and how the clever first few seconds are.

When advertising a male-oriented product, you have a few options. One of them is used more than the other. The first and most popular is a video led by the users of the product. Males. This can work really well due to the demographic relating to the person in the video and is a solid catch-all style of video. But the second and most powerful way is to use women. Tapping into the single straight male using attractive women is simple but so effective.

We've spoken about this technique before with Dr.Squatch, they often use the angle "Use this product to become more attractive" to sell the deodorant, and that same method is what's being used by Beard Club in the creative above.

Hooking men in with an angle like this can help you see massive results. It's a simple reframing of the way we think about advertising to a demographic but works every time.

Watch this video in full here 👈

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TheraIce Rx

When I saw this advert from TheraIce Rx I thought it was really clever. Their product is very visual and hard to show in a static image. It ends up just looking like a normal face mask. But as you can see the product is much more than that.

So instead of running a normal static, they've animated the image with a blue glow to demonstrate the cooling ability of the mask and how it can help your migraine. A great idea right?

It can be very hard to show a product like this in your ad creative, but you just need to think outside the box. Sometimes you can alter reality to display the product in the best way possible.

Let's not forget the review though, including reviews inside your ad creative is great social proof, people buy from people. So If you can prove that others love the product before they land on your website you're off to the races!

Watch this video in full here 👈

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That's it for Nice Ads this week! Thanks for listening and thanks for 4,000 readers 🔥 I'll see you next week - In the meantime drop me a follow on Twitter and help me get to 10,000 followers 😲

Speak soon ✌️

P.S You can view all previous nice ads in our archive board here

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